Who are 'Gordon Goner' & 'Gargamel'?

On Feb. 4, BuzzFeed published an article that revealed the identities of two of the most influential personas in the crypto world, known as “Gordon Goner” and “Gargamel.” They are the pseudonymous co-founders of the Bored Ape Yacht Club, one of the most expensive and prestigious collections of nonfungible token—or NFT—avatars.

Are Gargamel & Goner the world's best trader?

Gargamel worked as a writer and editor, while Goner was a part-time day-trader. They mulled over how to get more involved and “join the club” of crypto, but they didn’t see how to crack the door. “I wasn’t the world’s best trader, Gargamel wasn’t the world’s best investor,” says Goner. “We’re not technical guys.

What happened to Gargamel & Goner?

“Gargamel” had an MFA; “Gordon Goner” enrolled in an MFA program but dropped out for health reasons. (Both men, obviously, use pseudonyms.) In 2017, they bought some crypto. For the next two years they stayed on the periphery of the space – watching, learning, lurking, thinking.